You may find out a lot of posts, articles, and videos explaining What is Salesforce, How Businesses are growing with Salesforce? What is CRM? Sales cloud etc. But no one talks about Why and from where these words come from. Everything starts from Digital Transformation, So Before we understand Salesforce, we have to understand what is Digital Transformation.
What Is Digital Transformation?
By definition Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.
Let’s discuss this with an example, Before Netflix, people chose movies to rent by going to stores and combing through shelves of tapes and discs in search of something that looked good. Now, libraries of digital content are served upon personal devices, complete with recommendations and reviews based on user preferences. That is the power of Digital Transformation.
Digital transformations have reshaped how companies approach customer service. The old model was to wait for customers to come to find you. Now businesses nailed through social media as a chance to extend their service offerings to customers, no matter what platform the customer is using. They always keep an eye on every activity.
What is Salesforce?
Salesforce is a company that makes cloud-based software designed to help businesses find more prospects, close more deals, and wow customers with amazing service. Customer 360, A complete suite of products, unites your sales, service, marketing, commerce, and IT teams with a single, shared view of customer information, helping you grow relationships with customers and employees alike.
Salesforce helps teams work better together by improving team communications and productivity, businesses drive greater success. Salesforce is a customer success platform, designed to help sell, service, market, analyze, and connect with customers.
Salesforce has everything you need to run your business from anywhere. Using standard products and features, you can manage relationships with prospects and customers, collaborate and engage with employees and partners, and store your data securely in the cloud.
But standard products and features are only the beginning. Salesforce platform allows you to customize and personalize the experience for customers, partners, and employees and easily extend beyond out-of-the-box functionality.
What does Salesforce do?
As the business grows, it gets frustrated or overwhelmed by its customer data because it’s not sharable, readable, and does not tell the story of who their customer is or what they want. For example, sales don’t share knowledge or data well with marketing; marketing has no knowledge of when a customer has contacted customer service.
To solve this Salesforce creates customer relationship management (CRM) software that helps businesses to view their customer everywhere they interact with the business brand. When Salesforce technology is implemented, employees in marketing, sales, commerce, service, and information technology (IT) can share a single customer view from any device, anywhere in the world.
Finally, we can say Salesforce helps businesses in Digital Transformation.
Quick Overview Of Salesforce Products
Salesforce Products:
Sales Cloud -
Sales Cloud helps you grow your business faster by better connecting your sales reps with their prospects and customers, so they can close deals faster from anywhere, at any time. According to customers, Salesforce is one of the best CRM software tools available today.
Marketing Cloud -
Marketing Cloud helps you deliver personalized customer journeys powered by the intelligent marketing platform for email, mobile, social, digital advertising, and DMP. According to their customers, Salesforce is one of the best marketing automation software available today.
- Pardot is a B2B marketing automation tool (formerly Pardot ) that helps you accelerate sales pipeline and drive sales through lead scoring, nurturing and email marketing.
- ExactTarget is a B2C email marketing tool (formerly ExactTarget ) that allows targeted email marketing for Fortune 500 and Small Businesses that want to do integrated cross-channel marketing campaigns at scale.
Service Cloud-
Service Cloud is a social customer service application that empowers companies to manage all of their customer information, interactions, and service needs in one central place.
Platform Cloud -
Platform Cloud helps you streamline, automate, and mobilize any and all of your processes across your business.
- Heroku is an open language cloud application platform and supports Ruby, Java, Python, Clojure, Scala, Node.js. and custom language build packs.
- Force.com eliminates the expense and complexity of evaluating, buying, configuring, and managing all the hardware and software needed for custom-built applications.
- Lightning is built on the Salesforce Cloud and enables anyone to quickly and easily create modern enterprise apps.
- Quip Collaboration is where you create, document, discuss, and organize the stuff that your team works on.
Commerce Cloud-
Commerce Cloud is an on-demand eCommerce platform (formerly Demandware) that helps you engage shoppers across all digital channels with personalized, innovative, and AI-powered commerce solutions for marketing, merchandising, promotions, fulfillment, and more.
Analytics Cloud-
Analytics Cloud is business intelligence software (also called Einstein ) for the everyday business user. Unlock the power of your Salesforce data with Wave Analytics.
Originally published at arrify.com on April 23, 2022.